Marketing: First and foremost is the marketing of your event. But I’m not talking about the marketing you do the media (though that is great too) I’m speaking of in-store marketing, this is what most folks seem to overlook. This is where you supply things to the store to help them market your event. Because the first phase of a successful event is driving people to it. Here are a few thoughts.
Do bag stuffers. You can easily do this in your favorite computer program, do two up on a page, meaning that you use one 8 1/2 by 11 sheet of paper to do two fliers. You’ll want to ask the store first if they mind that you provide this, most stores or event venues don’t.
Bookmarks: While most in the industry see these as passé, people still love them. You can do bookmarks and bag stuffers (or staple them to the flier) or you can do custom bookmarks with the date and time of your event. Nowadays it’s pretty easy to get these done cheaply. Keep in mind that if you are having the event in a mall or other type shopping area, you might be able to drop the bookmarks (or bag stuffers) off at the nearby stores to see if they’ll help promote the event.
Repost from Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.
Months after long-troubled Dorchester Publishing went into foreclosure with more than $2.9 million in outstanding debts to owner John Backe, it appears Amazon Publishing is in line to acquire the company’s backlist, contracts, and other intellectual property, according to a notice of public disposition issued on June 27 and first reported on by agent Richard Curtis. Potential bidders have until August 15 to submit competing offers and, should there be additional bidders, an auction will be held on August 28 at the offices of Garfunkel Wild in Great Neck, NY.
Considering how long Dorchester’s assets have been up for grabs, it seems fairly likely that Amazon will emerge as victor. If that’s the case, Amazon will acquire “all publication contacts regarding certain literary works (collectively, the Works) and related outbound license agreements of DP (collectively, the Contracts), subject to the purchaser negotiating certain amendments with the authors of the Works in exchange for payment by Amazon Publishing of the full amount of back royalties that DP indicates is owed to those authors as of May 31, 2012” as well as “any existing advances…records and correspondence pertaining to the Works (including copies of W-9s and 1099s)…artwork and all print-ready files, book plates, flats, film negatives, electronic design files, or other production materials…third party permissions” and ebook editions, where available. Dorchester Publishing has also agreed “to revert the rights to any Works not assigned to Amazon Publishing following Amazon’s request.”
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New York-based PBS affiliate WNET is launching The Book Club Show, which will highlight individual members and small groups of book clubs and what they are reading and recommending.
Screenwriter, filmmaker and author Nora Ephron, 71, died Tuesday night in a Manhattan hospital from complications of the blood disorder myelodysplasia, diagnosed six years ago. She was equally known for writing and directing films such as SILKWOOD (1983) WHEN HARRY MET SALLY (1989) and, most recently, JULIE AND JULIA (2009) as she was for her journalism and books, among them the novel HEARTBURN (1983) and essay collections CRAZY SALAD (1975), I FEEL BAD ABOUT MY NECK (2006), and I REMEMBER NOTHING (2010). “She brought an awful lot of people a tremendous amount of joy,” Ephron’s longtime publisher Knopf said in a statement. “She will be sorely missed.”